Hi, I’m Tom.

Thanks for your interest in advertising with Vietnam Coracle. On this page you’ll find the Vietnam Coracle Media Kit, which contains all the information you need to know about advertising on my website. If you have any further questions, please email me at: [email protected]

 VIETNAM CORACLE MEDIA KIT

CONTENTS:

Click an item below to read more about it:

• Overview: Why Advertise on Vietnam Coracle
• Who Can Advertise?
• Traffic & Demographics
• Banner Sizes, Placements & Prices
• Banner Screenshots & Examples
• Banner Design
• Payment
• Contracts
• Policies

Overview: Why Advertise on Vietnam Coracle:

Personal, Targeted Ads: Ads on Vietnam Coracle are highly targeted. This is because I personally select ads that are relevant to the content I produce. My ads are an extension of the independent travel advice I provide: I only approve ads for services and products that my audience will be interested in or benefit from. Consequently, my readers are extremely likely to engage with your ad.

Maximum Exposure: All ads are sitewide and each ad is displayed in two separate positions on every page, thus doubling its exposure. Typically, your ad will be shown between 100,000-200,000 times per month. See Ad Size, Placement & Prices

Target Audience: Your ad will be seen by expats and travellers currently in Vietnam, but also by an overseas audience intending to travel or move to Vietnam in the near future. Correspondingly, the range of relevant services and products for my readers is wide: from street food tours to international schools, from hotels to motorbike rental, from bars and cafes to real estate agencies. See Who Can Advertise

Growth: Vietnam Coracle is the number-one-listed online travel resource in the latest edition (2016) of Lonely Planet Vietnam. My site received over one million visits in 2017. I have hundreds of thousands of page views every month, thousands of social media followers, and hundreds of email subscribers. What’s more, I’m passionate about my website and I’m going to keep producing great content week after week. See Traffic & Audience Demographics

Engagement & Productivity: My audience actively engages with my content: cumulatively, my posts and pages receive thousands of comments, and each day I receive emails from readers asking for more information about where to go, eat, drink, sleep, and how to organize it. Each week, I typically publish 1-2 in-depth guides, articles, reviews or stories, plus thorough updates to existing content, and daily social media posts.

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Who Can Advertise:

Advertising: I will consider advertising proposals from services and businesses that are relevant to my audience and the content I produce. My main subjects are: travel, motorbiking, food, drink, accommodation, outdoor activities, and culture. However, anything that I feel is of value to my readers, or will heighten their experience of Vietnam, will be considered (see Audience Demographics to better understand who my readers are). Examples of ads on my site include: travel agencies, street food tours, motorbike rental and tours, bars and restaurants, hotels, real estate agencies, and English language schools.

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Selected Resources What’s this?

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Ads on Vietnam Coracle are listed under the title ‘Selected Resources for Travellers & Expats’. This sets them apart from the random, impersonal ads you see on other websites. If you think your business or product is relevant to my audience, send me an email with a breif description of your product and why you’d like to advertise on Vietnam Coracle: [email protected]

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Traffic & Demographics:

Vietnam Coracle receives 1.3 million page views per year (110,000 page views per month). My readers are young (60% are 18-34) and interested in travel, food, drink, outdoor activities, and culture. The majority of my audience is in Vietnam (55%), with the United States, U.K and Australia following respectively. My website reaches Vietnam’s expat community as well as foreign travellers currently in-country, and Vietnamese with English language skills. The majority of my overseas readers are either planning a trip to Vietnam, intending to move here, or have a general interest in travel and food in Asia. Email me at: [email protected]

• Traffic: 1.3 million page views per year (110,000 per month)

• Location: 55% in Vietnam | 20% in USA, UK, Australia, Canada

• Age: 60% are 18-34 years old

• Interests: travel & tourism, food & drink, sports & outdoor activities, historical sites & buildings

*Statistics Source: Google Analytics, July 2019

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Selected Resources What’s this?

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Advertising Banner Sizes, Placement & Prices:

There are four different advertising banner sizes available: Click below for full details: 

• Standard Banner ($50 per month) 
• Premium Banner ($100 per month) 
• Premium XL Banner ($250 per month) 
• Premium Header Banner ($500/$1,000 [shared/exclusive] per month)

*Please note: All banners receive two separate placements on every page of my website.

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STANDARD AD BANNER:

• Banner size: 220×120 pixels

• Banner placement: right sidebar, within post content & bottom of all posts (two placements on every page)

• Banner price: $50 per month

• Banner duration: 1 month, 3 months, 6 months, 1 year (with 10% discount)

• Average impressions: 100,000-200,000 per month (number of times the banner is shown)
  

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PREMIUM AD BANNER:

• Banner size: 220×250 pixels (right sidebar) and 700×100 pixels (bottom of posts)

• Banner placement: right sidebar, within post content & bottom of all posts (two placements on every page)

• Banner price: $100 per month

• Banner duration: 1 month, 3 months, 6 months, 1 year (with 10% discount)

• Average impressions: 100,000-200,000 per month (number of times the banner is shown)
  

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PREMIUM XL AD BANNER:

• Banner size: 220×500 pixels (right sidebar) and 700×150 pixels (within posts & bottom of posts)

• Banner placement: right sidebar, within post content & bottom of all posts (two placements on every page)

• Banner price: $250 per month

• Banner duration: 1 month, 3 months, 6 months, 1 year (with 10% discount)

• Average impressions: 100,000-200,000 per month (number of times the banner is shown)
  

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PREMIUM HEADER AD BANNER:

• Banner size: 1,000×100 pixels (header) and 700×150 pixels (bottom of posts)

• Banner placement: top of all posts (above the header) & bottom of all posts (two placements on every page)

• Banner price: $500 (shared space with one other advertiser) or $1,000 (exclusive space) per month. (See below for more details)

• Banner duration: 1 month, 3 months, 6 months, 1 year (with 10% discount)

• Average impressions: 100,000-200,000 per month (number of times the banner is shown)
  

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Standard, Premium, Premium XL banners are all displayed in blocks in the right sidebar and bottom of all my posts and pages. Ad blocks are arranged in a hierarchy according to banner size: Premium XL banners at the top, then Premium banners, then Standard banners. However, there is no hierarchy within each ad block: the order in which banners are shown rotates at random on each page. All ads are displayed under the title ‘Selected Resources for Travellers & Expats’.

The Premium Header banner is displayed at the top (above the website title) and the bottom of every post and page (except the homepage). This is the most prominent ad space available on my website, and the banner is fully responsive. Above the header, the ad banner will scroll down as far as the title of each post or page, and then disappear; it will reappear when the reader scrolls back up. There is an option for readers to ‘hide’ the ad, but the banner will reappear again when the reader loads a new page. Subject to availability, the Premium Header banner is available for the exclusive use of one advertiser for $1,000 per month. Or, if the Premium Header ad space is shared between two different advertisers, the price is $500 per month for each advertiser. In this case, the header ad banner will rotate each of the two advertisers’ artwork every time a new page is loaded, so that both receive equal exposure. For example: when Page X is loaded, the header banner will display Advertiser A’s artwork; when Page Y is loaded, the header banner will display Advertiser B’s artwork, and so on.

If this is your first time advertising with me, you may take out a 1 month ad ($50/$100/$250/$500/$1,000). When your ad expires, if you are pleased with its performance, you can renew it for 3 months (minimum), 6 months, or 1, 2, or 3 years. (All placements 1 year and over receive a 10% discount.) Email me at: [email protected]

*Please note: All ad sizes and prices are fixed and non-negotiable: ad banner dimensions and costs are as above and there will be no exceptions.

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Ad Screenshots & Examples:

All ad banners receive two separate placements on every page of my website: in the right sidebar (or above the header) and at the bottom of every post. See the blue boxes marked ‘Standard Ad’, ‘Premium Ad’, ‘Premium XL Ad’, and ‘Premium Header Ad’ in the screenshots below:

Screenshot: Standard, Premium, Premium XL, and Premium Header ad space in the right sidebar and header of a post:

Screenshot: Standard, Premium, Premium XL, and Premium Header ad space in the right sidebar and header of a category archive page:

Screenshot: Standard, Premium, Premium XL, and Premium Header ad space at the bottom of a post:

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Ad Banner Design:

Designed for you: I work with a graphic designer who can create a striking ad banner for you at no extra charge. However, because of the work involved in designing the ad banner, this service is only available for 3 month contracts or longer.

Designed by you: Alternatively, you can create your own ad banner as long as it fits the dimensions stated above. However, I ask that you are sensitive to the general feel of my website. Vietnam Coracle is a highly visual place to be: the more your ad adheres to the aesthetics of my site, the more attention it will receive from my readers. If I am not happy with a proposed ad design, I will work with you to get it right. All ad designs must be approved by me before going live.

Each ad is limited to one product or service, and one link URL. For example, if you are a motorbike rental company but you also offer motorbike tours, you will need to take out a separate ad for each service.

Please keep the ad banner file size as small as possible. Ad banners are limited to a single file, but you may create a rotating banner by using an animated GIF file – but, again, please keep it tasteful. For your ad banner to stand out and attract lots of clicks, I recommend using a striking image and/or logo, and making sure that your service or product is obvious and visible. If your banner has a white background, please include a thin dark border around it so that it stands out from the white background on my website. Email your ad image files to me at: [email protected]

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Payment, Processing & Renewal:

After you have agreed to my advertising contract, payment will be due. Payment must be made in full before your ad is live on my site. Payment is by PayPal in U.S dollars, unless another method or currency has been agreed upon. (Prices do not include any service fees that your bank or PayPal may charge for using their services.)

Once I receive payment, I will make your ad live on my site and notify you immediately by email. Your ad’s time on my site will begin from the moment you receive this email. A few days before your ad expires, I will contact you regarding renewal. If no further payment is made by the time your ad expires, it will automatically be removed from my site.

Once the advertising contract has been agreed and payment is made, there can be no refund under any circumstances. See contract for details.

Ad banner prices are subject to change based on my website’s performance. All advertisers on Vietnam Coracle will be notified in advance if/when any price changes occur. However, there will be no change in price for the entire duration of any live ad (i.e. any ad that has already been paid for). If you have any further questions regarding payment, email me at: [email protected]

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Contracts:

I require all advertisers on Vietnam Coracle to agree to an ’email contract’. This is an email thread between you and I in which we both agree to the terms of the ad: duration, payment, placement, cancellation etc. We both keep this email contract in our inbox as proof of agreement in case any issue should arise at a future date. Please review a sample of the Vietnam Coracle Advertising Contract to get an idea of what it contains: Sample Advertising Contract

Alternatively, if you are not comfortable with this ’email contract’, let me know and I will send you a contract PDF file for both parties to sign. Further questions, email me at: [email protected].

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Disclosure, Disclaimer & Privacy Policy:

As parts of my Disclosure and Disclaimer statements may effect advertisers on Vietnam Coracle, you may read them here. To view my Privacy Policy click here.

Thanks for your interest in advertising on Vietnam Coracle. If you have any further questions or advertising proposals, please email me at: [email protected]

Tom

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